At Cr8, we understand that marketing is not a one-size-fits-all formula—especially in highly regulated industries like pharmaceuticals. That’s why we’re proud to have collaborated on the creation of the book “Consult Your Marketer”, written by expert Alfonso Jiménez, which delves into the challenges and opportunities of effective communication within the pharmaceutical industry.
Pharmaceutical marketing requires more than just creativity; it demands technical knowledge, ethical sensitivity, and strict adherence to legal regulations, such as those established by COFEPRIS in Mexico. It’s not just about selling—it’s about communicating responsibly, building trust and credibility with the target audience.
Why is pharmaceutical marketing different?
While strategies in other industries can freely focus on emotional benefits or viral trends, in the pharmaceutical field, every message must be carefully crafted, verified, and approved to ensure compliance with regulatory guidelines. In this context, it’s not enough to think outside the box; it’s essential to design new boxes that safeguard both the brand’s integrity and the consumer’s well-being.
How can we help at Cr8?
Thanks to our experience in pharmaceutical marketing and our commitment to excellence, we design strategies that not only comply with the law but also drive real results. Whether you need campaigns for pharmaceutical products, healthcare services, medical devices, or supplements, we have the technical and creative expertise to develop effective and safe campaigns.
Our team participated as a collaborator in the creation of “Consult Your Marketer” by Alfonso Jiménez— a work that thoroughly explores the importance of marketing in regulated sectors and the need to act with ethics and specialized knowledge.
For more information about the book, you can visit: marketingfarmaceutico.mx.
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